All kinds of workwear are characterized by one or many functional elements of comfort, aesthetics, ease of operation, durability and safety more or less pronounced as per the job demands. Apart from visualizing smart clothing for every category of work within an organization, architects of WORKAHOLIC exert themselves to design strong experiences that go beyond mere functionality to connect with the employees at a deeper level. We call this difference as the ‘Workaholic factor’, through which we strive to a develop a clothing line resulting in multi dimensional experiences engaging most or all of the senses of the viewer and wearer themselves. It is more meaningful to include a knee protection cushioning system for a craftsman working most of his day on his knees, so that the workwear takes the beating which otherwise the craftsman himself had to. A tradesman would value an ankle pocket which minimizes the number of times he had to bend down taking a tool while operating. A service personnel in an ice-cream shop would take pride and face his customer with confidence if his merchandise is carefully crafted for aesthetics.
Our research, design, development and sourcing teams know that each play a critical role in working out the right result. They work continuously and seamlessly together to develop materials and also architect clothing and textile products that meet various functional requirements, support human factors and help the users to establish a positive and productive connection with the product. Various institutional partnerships and relationships with scientific organizations power us with the capacity to translate scientific findings into technical and engineering advancement. Parallel experimentation and research with various new materials and ideas help us to effectively deploy emerging or existing technology within a product development process for the projects we engage in. Our engagement with men in various trades help us to obtain remarks on usability at various stages of product development, thus establishing various prototyping and feedback points.